Elevating Shiseido's Digital Brand Experience
Shiseido’s website redesign presents a clean and prestigious brand interface that enables intuitive discovery, browsing, and shopping. It was also imperative to create an individualized experience for each unique customer, relevant to their interests and geo-location. The new site features engaging content on the blog, the Ginza Edit, and helps guide the customer toward the best products.
Role: Website Design / Visual Look & Feel
![Homepage](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1563395584777-DOK9UFOHQW49MTRO9135/Shiseido_Montage.jpg)
All designs are modular and here, the hero space can be used to accommodate new product launches, campaigns, or personalized content.
![Homepage_Desktop_01.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702199297-RUZJNCQPGFUP3W91EWY2/Homepage_Desktop_01.jpg)
![Homepage_Desktop_02.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702199290-SG2NIA2GZKAH8FWSVJXH/Homepage_Desktop_02.jpg)
![Homepage_Desktop_03.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702199593-GAIDS4YCQC17D0GEEQZ5/Homepage_Desktop_03.jpg)
![Homepage_Desktop_04.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702200152-OCLPU2U1YB87F2IB11NX/Homepage_Desktop_04.jpg)
![Homepage_Desktop_05.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702200175-HR8WRX484E9D2NTRMRMH/Homepage_Desktop_05.jpg)
![Homepage_Desktop_06.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702201156-MS2555HXGHIE8RY29TE6/Homepage_Desktop_06.jpg)
![Homepage_Desktop_07.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702201106-38DPDQQWJW5UKEK0TDMT/Homepage_Desktop_07.jpg)
![Category Landing Page](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702201547-N72HURT94SJHZYBWPU3F/Homepage_Desktop_08.jpg)
This CLP shows all things make-up. In addition to eComm, you can also find video content, tips & tutorials, and a foundation-finder quiz.
![CLP_Makeup_desktop_01.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702262842-LTVNQ56Z24WH3TLAHKAJ/CLP_Makeup_desktop_01.jpg)
![CLP_Makeup_desktop_02.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702262840-4Q8NUWXVJEGJVZHDAQYY/CLP_Makeup_desktop_02.jpg)
![CLP_Makeup_desktop_03.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702263554-TWZYT5AUYVZXPBDGJ1ZS/CLP_Makeup_desktop_03.jpg)
![CLP_Makeup_desktop_04.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702263846-Z5X4FIWO7ABAH341MY3Y/CLP_Makeup_desktop_04.jpg)
![CLP_Makeup_desktop_05.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702263920-EC92XF39FG1SU3264Y19/CLP_Makeup_desktop_05.jpg)
![CLP_Makeup_desktop_06.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702264834-18GVZ43RDWXTHFL3MYOG/CLP_Makeup_desktop_06.jpg)
![CLP_Makeup_desktop_07.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702264212-ZLY3DE0RH0KC14VNM47H/CLP_Makeup_desktop_07.jpg)
![CLP_Makeup_desktop_08.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702264893-ZWEV9D5LDCYGYWWBQ2OQ/CLP_Makeup_desktop_08.jpg)
![CLP_Makeup_desktop_09.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702265089-TPX9NKWX8IP0GARILF7Y/CLP_Makeup_desktop_09.jpg)
![CLP_Makeup_desktop_10.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702265376-WVO1XNECY6JZ2KCHGRKN/CLP_Makeup_desktop_10.jpg)
![The Ginza Edit](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702265597-OW7OMAKFC530TIKRSXB8/CLP_Makeup_desktop_11.jpg)
This is Shiseido’s blog, where the design maintains the Shiseido brand, but with an editorial flair.
![Shiseido_ContentHub_Desktop_option2_01.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702286891-THPSKI5YMYIACQ1M4KP2/Shiseido_ContentHub_Desktop_option2_01.jpg)
![Shiseido_ContentHub_Desktop_option2_02.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702286841-DN1673UQRL7UVAGKQ2D9/Shiseido_ContentHub_Desktop_option2_02.jpg)
![Shiseido_ContentHub_Desktop_option2_03.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702287742-5HHPZHMG5WFVPZBZOSFK/Shiseido_ContentHub_Desktop_option2_03.jpg)
![Shiseido_ContentHub_Desktop_option2_04.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702287661-TJ9JT9WF02EFBK6TTVGH/Shiseido_ContentHub_Desktop_option2_04.jpg)
![Travel Retail](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1567702287951-UNFHCK4P3MEEG1OPZCV9/Shiseido_ContentHub_Desktop_option2_05.jpg)
Shiseido views the Travel Retail Business as one of their most important businesses. This page displays modules specific to Travel Retail, featuring duty free exclusives.
![TR_desktop_01_01.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1580403974823-UUFPLH5UGB0O8ISJ6FVG/TR_desktop_01_01.jpg)
![TR_desktop_01_02.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1580404082460-EHSHP365K4LTWX69P0XV/TR_desktop_01_02.jpg)
![TR_desktop_01_03.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1580404082579-L852UGA737Z3EJ4Z54EX/TR_desktop_01_03.jpg)
![TR_desktop_01_04.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1580404082989-DBH7IYWCX7QNPFHU2MJZ/TR_desktop_01_04.jpg)
![TR_desktop_01_05.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1580404083344-6HWGMDDNG42PUZ34RF2B/TR_desktop_01_05.jpg)
![TR_desktop_01_06.jpg](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1580404232304-Y9Q0IK8EO27W479UHVFJ/TR_desktop_01_06.jpg)
![ipad.png](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1563395577214-TNJ25J256M00HPXVPU7K/ipad.png)
![mobile_sml.png](https://images.squarespace-cdn.com/content/v1/51fbc264e4b07e1682ed93df/1563395560196-06ZMFDVQAK7LQ8FLIAMA/mobile_sml.png)