Shifting the Focus to Patient Care through Application Design
For IntegraMed Fertility, we were tasked with designing and branding a system to help their Practices provide the highest clinical care and strong patient experience possible. We created a web based integrated platform that puts everything you need in one place and centralizes patient information. The project included designing the logo and creating an entirely new look & feel for the application. We named the application Felix - Latin for “fertile,” Felix means fortunate and celebrates a process of becoming.
Role: Branding & Logo Design; Visual Look & Feel / Detailed Design Layout
The Felix Application was custom-built to meet the needs of fertility practices everywhere, and created workflow efficiencies that would lead the way for the industry. We created a single-page application that resembles an intuitive desktop experience while integrating and organizing information from across multiple legacy applications.
The patient portal helped patients manage their at-home care routines, keep track of lab results and other documents, and communicate with their fertility practice through messaging.
