Through targeted email followups, we can keep her coming back for future events

Each box is positioned as personally curated by Michael, containing the upcoming seasons must-have item, as well as other delightful treats for the customer. A quick lifestyle questionnaire will help better curate the items she receives.

Each box also comes with a unique QR code, which you can scan to unlock a personal unboxing guide narrated by Michael Kors. The link would also give her early access to shop other items before on sale to the public.

This visual tool instantly translates the looks that inspire shoppers into buyable pieces + styling advice. Seeing an intriguing new style out in public, the customer can snap a quick pic and send it to his MK stylist to learn more about it. The stylist responds, describing the elements of style that make up this look, from the color combinations to the cut of the blazer. The stylist would then send similar Kors items that can be used to recreate desired look.

Items that match his taste on the eComm site are highlighted, making it easy to see how MK can help him achieve his unique personal style. In addition, MK would provide daily updates based on his snap history, mixing products with lifestyle content to keep his fashion vocabulary growing