The digital campaign for La Prairie’s Swiss Ice Crystal collection focuses on the products’ ingredients and survival secrets of botanicals resilient to the harshest conditions on Earth. The campaign garnered online ad click-through rates 3X the industry average, a 176% growth in Facebook fans and was associated with a whopping 28% increase in new product sales.

Role: Concept Development, Website design

Winner of the 2014 Web Marketing Association's annual Web Awards for Outstanding Website
W3 Silver Award for Online Campaign in Beauty & Cosmetics Category

Interactive Banner

An interactive 300x600 banner extends the site experience, allowing the user to climb up the mountain to discover the products and ingredients.